“Crawl, Optimize, Engage, Repeat”
It’s a continuous effort to improve your online presence and visibility in search engines
SEO Audit – It’s not a one-time task
What is the frequency of an SEO Audit?
When you perform an SEO audit, you’re evaluating your on-page optimization, pinpointing areas where enhancements can be made, and receiving suggestions to enhance your website’s search engine ranking. The frequency of SEO audits can vary depending on several factors. Indeed, it depends on the size of your website, the competitiveness of your industry, and the rate of content and technical changes you make to your site. However, as a general guideline, most websites benefit from conducting SEO audits at least once a quarter or four times a year.
Here’s a breakdown of why this frequency is recommended:
1. Long Tail vs. Competitive Keywords: Content targeting highly competitive keywords is more likely to receive little to no organic traffic, especially if the website lacks authority. Conversely, content optimized for long-tail keywords may have a better chance of attracting some organic traffic.
2. Keyword Trends: Search trends and user behavior change. Regular audits allow you to adjust your keyword strategy and content to reflect these shifts in search behavior.
3. Website Authority: Established websites with a strong online presence and a history of producing valuable content are more likely to have a smaller percentage of content with no organic traffic. New or less authoritative websites may have a higher percentage of content that receives no traffic.
4. Algorithm Updates: Search engines like Google regularly update their algorithms. These updates can impact your website’s rankings. Conducting quarterly audits allows you to monitor any significant changes and adjust your SEO strategy accordingly.
5. Competitive Landscape: Your competitors may also be optimizing their websites. Frequent audits help you stay competitive by identifying new opportunities and trends in your industry.
6. Content Quality: High-quality, informative, and well-optimized content is more likely to rank in Google search results and attract organic traffic. Poorly written or irrelevant content is less likely to perform well.
7. Content Updates: Websites that regularly update and maintain their content are more likely to see improvements in organic traffic over time. Stale or outdated content may receive little to no traffic.
8. Technical Issues: Websites can encounter technical issues over time, such as broken links, slow loading times, or mobile-friendliness problems. Quarterly audits help you catch and address these issues promptly.
9. Link Profile: Backlinks are a crucial part of SEO. Monitoring your link profile every few months can help you identify any toxic or spammy links and take corrective action.
10. Analytics and Metrics: Regular audits help you track your website’s performance and assess the effectiveness of your SEO efforts. You can identify what’s working and what needs improvement.
11. Website Growth: If your website is growing rapidly, either in terms of content or traffic, more frequent audits may be necessary to ensure that your SEO strategy scales effectively.
12. Penalty Recovery: If your website has ever received a Google penalty, it’s important to audit your site regularly to ensure that you’re in compliance with search engine guidelines and to track your progress in recovering from the penalty.
13. Seasonal Changes: Some industries experience seasonal fluctuations in search volume and user behavior. More frequent audits during peak seasons can help you optimize your site for these periods.
Remember that the frequency of SEO audits should be adapted to your specific circumstances. Smaller websites with less frequent updates may be able to perform audits less frequently. Moreover, larger and more dynamic websites may benefit from more frequent assessments. Ultimately, the goal is to ensure that your website is consistently optimized for search engines and user experience.
If you are in need of an SEO audit or simply wish to know more about all possible audits outcomes, don’t hesitate to contact our team.
How many percent of content doesn’t get “organic traffic” from Google?
According to Ahrefs study, the percentage of online content that is not seen by Google crawling system is about 91%. This is a very significant number that shows how many websites and content fails to show up in Google results pages. It’s challenging to provide a specific percentage, as it varies from website to website. Even well-established websites may have some content that receives no organic traffic, while newer websites may have a higher percentage of such content. Regularly analyzing website analytics and making improvements to content and SEO strategies can help reduce the percentage of content with no organic traffic over time.
There is a cyclical and adaptive approach to SEO, ensuring that you continuously improve and evolve your SEO strategy for long-term success..
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What are the cost of SEO?
SEO pricing is a multifaceted aspect of digital marketing, influenced by various factors. Finding the right balance between your budget and your SEO goals is key to achieving success in the competitive online landscape. By understanding your needs, thoroughly researching potential partners, and prioritizing quality over low cost, you can make an informed decision that benefits your business in the long run. If you are seeking for SEO prices, please visit our plans to have an idea how much a SEO starter audit costs.
