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Empower your presence. A website, your virtual showcase, bridges gaps, fosters trust, and paints your story on the canvas of the web. ShineBright Design team To site or not to site...that is the digital question! In the digital age, the...

Avoid "Too Good to Be True" Offers and above all, understand your goals.   SEO Pricing: Finding the Right Balance How much does SEO cost? In the ever-evolving world of digital marketing, Search Engine Optimization (SEO) is a critical component...

"Crawl, Optimize, Engage, Repeat" It's a continuous effort to improve your online presence and visibility in search engines   SEO Audit -  It's not a one-time task What is the frequency of an SEO Audit? When you perform an SEO...

ATL marketing is the visible part of the iceberg - marketing aiming mass reach and awareness. On the other hand, BTL marketing is the sunken part of the iceberg that makes use of personalized and targeted experience.   ShineBright Design...

Data analytics is the future, and the future is NOW ! Every mouse click, keyboard button press, swipe or tap is used to shape business decisions. Everything is about data these days. Data is information, and information is power. Radi,...

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Leo Burnett Are you looking for a change in career and considering copywriting ? Are you a passionate marketer eager to know more...

A brand is a story that is always being told. Each person tells it differently. Scott Bedburry Branding vs. Brand Identity: What's the Real Deal? Have you ever wondered about the difference between branding and brand identity? They're like the...

Content writing isn't about using big words to impress. It's about using simple words in an impressive way. Sierra Bailey CONTENT WRITING USING THE AIDA METHOD  In order to understand content writing, we will define how to use the AIDA...

Your brand identity must strike your customers mind and remain their first choice when they are looking for a similar product. LOGO DESIGN TIPS  Have you ever memorized a company’s logo by its exact brand name ? Have you subsequently...

SEO is understanding and marketing to specific and defined audiences through search engines. Moreover, it's the era of less-is-more. Adam Audette - chief knowledge officer RKG Most of our clients experience difficulties in understanding what “SEO” means. For that reason,...