Branding Agency
CREATE A CONSISTENT AND TRUSTED BRAND IMAGE
What is branding all about ?
To start with, as a Swiss based branding agency, we want to outline the difference between “branding” and “brand identity”. That said, “branding” consists in creating and promoting a recognizable, consistent and trusted image of your company.
Furthermore, opinions tend to shift towards the thinking that “a brand is no longer what we tell the consumer it is. On the contrary, it is what consumers tell each other it is (Scott Cook). For that reason, our team always makes a consistent market analysis and consumer buying behavior rating before starting any new project.
Now, “brand identity” refers to all the elements that makes a company perceivable. For instance : a logo design, a tag-line or a website. For that reason, brand identity is entirely part of the branding process. Hence, that is where the difference lies.
- Brand AnalysisGetting to know your brand and competitors !
- Brand ImageDefining together your brand image
- Brand Launchpreparing and launching your brand vision
- and more...
6 STEPS TO YOUR DREAM BRAND VISION
1 – GET TO KNOW
First, we begin the branding process by taking the time to know where your business stands currently and where you what you wish to head for. That said, this first encounter helps us collect background infos, look at your business plan (if you have one) and other helpful documents.
2 – ANALYZE
The second step is to analyze your brand essence. Hence, it is important for us to understand the “soul essence” of your business. As stated by Simon Sinek in his book, people buy your product or service because they believe in the brand message you deliver (the reason of being of your business). Moreover, this step also involves finding out how the general audience and your target audience perceive your brand and services.
3 – PRIORITZE
Third, after having defined the “soul of your business” (your “why”), we need to work on the elements of the brand strategy you wish to prioritize. For instance, should the new identity put forward the meaning behind the name or should it simply be unique.
4 – DEFINING
The fourth step is to define and strengthen the company’s brand image and to give it a voice tone (ex: what will your message sound like? encouraging or informative?). Additionally, we will define the brand positioning and think about a brand image strategy.
5 – CREATING
This step will bring us to the creative part. Thus, we will create the new brand name and image. That said, we will submit several names before beginning with the logo design. At this stage, we usually ask for your involvement. Finally, together we will come up with the “WOW” effect logo that will not only inspire your team but mostly your customers.
6 – COMMUNICATE
To end, we develop unique visual communication materials to broadcast your new brand image. At this stage, we suggest our help to outplay your new identity on your website or social media platforms. Additionally, we handout a corporate identity guide that embraces all aspects to take into account when using promoting your brand.
Brand value relies a lot on the inherent characteristics of the product that make up the brand. Over the decades, marketers have realized the growing power of brands and have begun to nurture the brand image and cultivate value through brand ambassadors.
Branding is essential for your business because it is the visual identity of your entreprise. That said, if done properly, it gives your business not just a name, but a voice and encourages consumer awareness about your products or services.
First, to understand brand strategy, one must first understand branding. In contrast, brand strategy defines rules and guidelines on how, what, where, when and to whom you communicate your brand messages. Thus, a well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers.