Search engine optimization helps a website to  gain online visibility and to rank higher in the search result pages. Furthermore, building and improving SEO means working on the website structure, content, design and other more technical aspects. ShineBright's team highly recommends to implement SEO before your website's launch and improve it every 3-4 months. In summary, here is what SEO enables your e-business:

1. Boosts Online Visibility: SEO is the key to getting your website to the top of search engine results pages (SERPs). When your website ranks higher, it becomes more visible to potential customers, leading to increased organic traffic.

2. Enhances Credibility: Appearing at the top of search results builds trust with users. People tend to trust Google's rankings, so being there positions your business as a reputable authority in your industry.

3. Targeted Traffic: SEO allows you to target specific keywords and phrases that are relevant to your business. This ensures that you attract the right audience, increasing the likelihood of conversions.

4. Cost-Effective Marketing: Compared to traditional advertising methods, SEO offers a cost-effective way to reach your target audience. It provides long-term results and a higher return on investment (ROI).

5. Competitive Advantage: Your competitors are likely investing in SEO. By doing so as well, you not only keep up but have the opportunity to outperform them in search rankings.

The frequency of SEO audits can vary depending on several factors, including the size of your website, the competitiveness of your industry, and the rate of content and technical changes you make to your site. However, as a general guideline, most websites benefit from conducting SEO audits at least once a quarter or four times a year. Here's a breakdown of why this frequency is recommended:

1. Algorithm Updates: Search engines like Google regularly update their algorithms. These updates can impact your website's rankings. Conducting quarterly audits allows you to monitor any significant changes and adjust your SEO strategy accordingly.

2. Competitive Landscape: Your competitors may also be optimizing their websites. Frequent audits help you stay competitive by identifying new opportunities and trends in your industry.

3. Content Updates: If you regularly add new content or make changes to existing content, it's important to audit your site to ensure that these changes align with SEO best practices.

4. Technical Issues: Websites can encounter technical issues over time, such as broken links, slow loading times, or mobile-friendliness problems. Quarterly audits help you catch and address these issues promptly.

5. Keyword Trends: Search trends and user behavior change. Regular audits allow you to adjust your keyword strategy and content to reflect these shifts in search behavior.

6. Link Profile: Backlinks are a crucial part of SEO. Monitoring your link profile every few months can help you identify any toxic or spammy links and take corrective action.

7. Analytics and Metrics: Regular audits help you track your website's performance and assess the effectiveness of your SEO efforts. You can identify what's working and what needs improvement.

8. Website Growth: If your website is growing rapidly, either in terms of content or traffic, more frequent audits may be necessary to ensure that your SEO strategy scales effectively.

9. Penalty Recovery: If your website has ever received a Google penalty, it's important to audit your site regularly to ensure that you're in compliance with search engine guidelines and to track your progress in recovering from the penalty.

10. Seasonal Changes: Some industries experience seasonal fluctuations in search volume and user behavior. More frequent audits during peak seasons can help you optimize your site for these periods.

Remember that the frequency of SEO audits should be adapted to your specific circumstances. Smaller websites with less frequent updates may be able to perform audits less frequently, while larger, more dynamic websites may benefit from more frequent assessments. Ultimately, the goal is to ensure that your website is consistently optimized for search engines and user experience.

If you are in need of an SEO audit or simply wish to know more about all possible audits outcomes, don't hesitate to contact our team.

An SEO (Search Engine Optimization) audit is a crucial process for assessing and improving the performance of a website in search engine results pages (SERPs). It involves a comprehensive analysis of various aspects of a website's structure, content, and optimization techniques. In summary, an SEO audit is also essential for driving organic traffic, and staying competitive in the online landscape. It helps you identify and address issues, optimize your content and technical aspects, and ultimately achieve better results in terms of rankings and website performance. Hereunder, you’ll find our SEO audit prices. Each package is based on a one time website performance and content performance.