Search Engine Optimization - SEO

We help you drive relevant traffic to your website

ShineBright Design is a 360° web and online marketing studio established in Switzerland. To optimize your website outcome, we have included search engine optimization into some of our web design packages. Moreover, we also work on appointed SEO strategies.

Search engines like Google or Microsoft Egde have their own way to index your website on their search result pages (SERP). Hence, in order to rank a website, search engines will crawl (or scan) different websites to understand what the site is about and they will determine the quality of the content (easy reading) and the ease to navigate through the website (user-friendly).

Taking this into consideration, a search engine will reward user-friendly websites with higher ranking on the search engine result pages. Google or Microsoft Edge wish to provide the best service to each of their users. Consequently, the goal is to deliver results on the search engine pages that are not only high quality but also relevant to what the internet user is looking for.

In other words, SEO is the art of optimizing different parts of a website to make it appealing to search engines. To know more about search engine optimization, head to our blog page.

  • WHAT IS SEO ?the process of optimizing your web pages and content to rank higher on a search engine result pages (SERP)
  • WHEN TO IMPLEMENT IT ?Ideally before the launch of your website
  • SEO included in our Webdesign plans ?Yes, some of our packages include SEO
  • Pricingwww.shinebright-design.com/prices-seo/
SEO AS YOUR ONLINE ``JEDI WEAPON``
Search Engine Optimization is the practice of attracting quality traffic to your website

Building a digital presence to reach more customers is a fundamental component of your inbound marketing strategy. That said, implementing an effective SEO strategy is an essential start to boost your website’s visibility, grow your organic traffic and attract new leads (customers).

Metrics tracking

Knowing your numbers is our first step in evaluating the performance of your SEO strategy. There are hundreds of metrics that one can track (not less than 200 ranking factors). Furthermore, it’s best to stay focused on a few that are the most critical for your business and track them regularly.

Paid traffic

The most popular type of paid traffic is ad traffic. This means traffic that is generated from users clicking on banners, adverts, pop-ups or videos. Unlike other forms of paid traffic, such as pay per click, advertisers who use ad traffic are usually charged per one thousand impressions. But at this point, we will spare you with the SEO “jargon”.

Organic traffic

Organic search traffic is what you want for your website because it is targeted. For example, the internet user is looking for something specific (ex: a new powerful cleaning robot), and if you can provide a solution, you’ll gain a new subscriber or customer. It is also an effective indicator of the overall progress of your SEO strategy. Hence, improving in organic search results means your website’s visibility through keyword ranking has gone up.

Keywords guide, content shines, SEO's magic, rankings climb.

© ShineBright Design team
IMPROVE YOUR WEBSITE VISIBILITY ON NON-PAYING SEARCH ENGINES

A digital studio crafting efficient SEO ranking.

To begin with, implementing an SEO strategy to increase your website’s visibility and rank on search engines is a time consuming task. That said, each SEO execution is an forever ongoing project. Furthermore, being ranked on the first result pages takes time and doesn’t happen overnight. The timeline to find your website among the first pages depends on how new your site is, how well the SEO strategy  is so far (if any) and the consistency of the strategies implemented.

Hence, expect to start seeing results after the fourth month up to a year. Remember that your website’s visibility and ranking will be heavily influenced by who your competitors are and what keywords you’re trying to rank for. Also, bare in mind that each keyword’s “attractiveness” changes over time.  Finally, you must be very consistent in finding new ways and keywords combination to maintain your ranking.

SEO (search engine optimization) is an investment where consistency is the “key”.

SEO PRICES

1

SEO Lead

2

Content Analysts

2

Content Writers

2

SEO Managers
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